Lagardère Takes Over From IMG As Biggest Sports Agency In Golf

With the move of former World No 1 Luke Donald to sports management agency Lagardère Unlimited, the company now becomes the biggest representative agency in golf, outsizing IMG. 

lagardereDonald will be represented by  Lagardère’s Steve Loy who also manages Phil Mickelson.
Donald’s deal with IMG Golf expired at the end of 2013, and the Englishman chose to move to the ever increasing  Lagardère stable in 2014 along with Jamie Lovemark and Ricky Barnes.  The company also run several Web.com events and corporate outings with Tour players.
The lastest acquisitions bring to 45 the number of players Lagardère now represent on the PGA Tour; easily surpassing that of IMG.
Lagardère took over Crown Sports Management in October which included its stable of 25 golfers and brought in Jay Danzi, who manages future Major prospect Jordan Spieth.
Company chief Andy Pierce has also taken on well known Irish ex-player Roddy Carr to assist in growing a European and Asian golf consultancy.

Now we are beginning to see just why the company is called Lagardère “Unlimited”.

 

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