Ryder Cup Branding Gone Mental As Now Shafts Get The Treatment

Just when you think everything that can be possibly be logo’d as Team USA or Team Europe has been thought of, this latest one takes the biscuit. Now any player using True Temper shafts  (Dynamic Gold or Project X) can opt to have their reshafted in their team livery.

True Temper Sports in true “make a quick buck” marketing style are calling them “limited-edition shafts”. You can bet at least two things with this.

1. At most, only one player will opt to take out the perfectly good tuned shafts with which he makes a living week in week out, to replace them with a different shaft with a flag on it.  I’m thinking Poults. At best.

2. These limited edition shafts will be available all over the world.  The term limited will be used loosely, as in “the population of China is limited”.

 

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