PaddyPower Responsible For Writing European Messages In Sky At 2012 Ryder Cup

Paddy Power was behind today’s Ryder Cup stunt involving pilots writing pro European messages in the sky above Medinah.  The messages comprised of tweets sent by members of the public to PaddyPower.

Examples included Rors Is Gonna Getcha, and Where’s Tiger Gone.

Jose Maria Olazabal was taken aback by the messages and said during a TV interview that he was trying to find out who was behind it.

The smoke letters, emitted by five planes using a pre programmed computer software were 200 foot tall and cost PaddyPower in the tens of thousands of Euros.

The planes flew silently above the first tee at 10,000ft so as not to disturb the players.

PaddyPower was in the news already this year for London Olympics billboard campaign stating it was an "official" sponsor of a competition in London.  They had found a village called London in France and used that to sabotage the Olympic authorities.

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