Rory McIlroy Leaving Horizon To Set Up Own Management Company

Rory McIlroy is leaving his management company Horizon Sports to set up his own management company with his Dad Gerry and a few friends.  It’s less than two years since Rory left Chubby at ISM to join Conor Ridge’s Irish sports management company Horizon. 

So why move and why do it in the middle of the season? Has Tiger Woods been in Rory’s ear convincing him the greenbacks are greener on the other side with one manager like Mark Steinberg?  Or has Caroline’s entourage from IMG lured him? Or has one of current aides suggested he does most of the work anyway so why not leave together?

McIlroy didn’t comment on the matter yesterday, but did tweet a picture of his and Caroline’s movie night, with his socks on the wrong feet, which looked like he wasn’t losing any sleep over it.  Personally I’m leaning towards the Tiger option maybe combined with one of his current aides.  But that’s just my opinion. One player, one focussed managed team, no stable, no dilution of management.  It’s a model popular amongst some of the world’s top sports stars.

rory leavingIt’s hard to see if blame can be attributed to Horizon in any way for the move.  Yes the move to Nike looks to have been an ill advised decision (at this point) but boss Conor Ridge has always pointed out, Rory makes his own decisions.  Also Horizon moved heaven and earth with their structure  to accommodate McIlroy when he arrived and it certainly doesn’t seem like he has been ignored in any way.

But every cloud has a silver lining and  McIlroy’s departure, though not good news right now, may be good for Horizon in the long term.  They will have less costs, will have gained  experience of managing the world’s best and be able to refocus the attention on their existing stable of players.

But will the greenbacks be greener on the other side for Rory?  And are Titleist waiting on the other side with arms outstretched?

event horizon

 

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